Rosler Creative: "WBUF - 'DANCING OLDIES!'"

<body> <br><br> <font face="Verdana, Arial, Geneva, Helvetica" size="2"> <strong>"WBUF - 'DANCING OLDIES!'"</strong><br> Buffalo<br><br> HOW TO TAKE ON THE 'OLD' OLDIES STATION! <p> Here's a great example of the graphic 'Draw The Line' approach, which positions your station in contrast to another. In this case, WBUF is the brand-new Dancing Oldies station in town, and we're here to take on the 'old' oldies station. When we 'draw the line' on radio in Buffalo, we acknowledge that the oldies station plays the same old songs over & over, and even give an example! Then we position WBUF as the opposite kind of oldies station, with an upbeat play list that makes you want to get up and dance, as opposed to snoozing with the 'old' oldies. Using the time-tested technique of showing & saying artist names at the same time to demonstrate the Dancing Oldies difference, along with a rocking music track that certainly samples the product, WBUF clearly positions itself as the hip, new, jammin' & dancing oldies station in Buffalo. </font><br><br> <br><br> <blockquote><p align="left"> <b>Rosler Creative</b><br> <i>Peter Rosler</i> <br> 88 Howard Street #2307<br> San Francisco, California 94105<br> 800 707-1414 (voice)<br> 415 896-1414 (voice)<br> E-mail: <a href="mailto:peter@roslercreative.com">peter@roslercreative.com</a><br> <br> © 2008 Rosler Creative </p></blockquote> </body>