Reel Back Next
"POWER 92"
KKFR, PHOENIX
PROBLEM: HOW DO YOU CLAIM THE HIP-HOP POSITION, AND LOCK UP 12-17?
SOLUTION: Rosler Creative's REALPEOPLE TV Campaign has worked for virtually every format on the dial. Featuring 'real' listeners (not actors!), and targeting young Hispanic Females, this quick-cut campaign promotes Power 92 as THE place where hip-hop lives. Real listeners are intercut with hip-hop videos, while core artists like Keith Sweat and 'The Don, Ice Cube' give live testimonials. Download the spot now and get ready to jiggy. Filmed on location in Phoenix, in 108-degree August heat!
RESULTS: Power 92 now ranks #1 12-17, and #3 18-34! This spot is also a TELLY Award Winner...but all that really matters is results.
Rosler Creative
Peter Rosler
88 Howard Street #2307
San Francisco, CA 94105
800 707-1414 (voice)
415 896-1414 (voice)
E-mail: peter@roslercreative.com
© 2008 Rosler Creative