Reel Back Next
"STAR 102"
Kansas City
PROBLEM: INTRODUCE AND DEFINE A BRAND-NEW STATION!SOLUTION: Sometimes the best way to say what you are is to say what you are not! This new AC station is NOT sleepy & boring...that's the other AC station in town! STAR 102 'draws the line' on Kansas City radio. Over there, the other sleepy AC station! And over here, the new STAR 102. Upbeat artist videos are shown within the new STAR logo to demonstrate and define the product, and to retain a STAR visual on screen at all times.
Rosler Creative
Peter Rosler
88 Howard Street #2307
San Francisco, CA 94105
800 707-1414 (voice)
415 896-1414 (voice)
E-mail: peter@roslercreative.com
© 2008 Rosler Creative